Asset Folio - Marbella Market Insight 2025

Marbella's Luxury Property Market Evolution

Marbella's residential real estate landscape has undergone a significant transformation since the post-pandemic surge,

reinforcing its reputation as an ultra-luxury destination. High-end developments, world-class dining, upscale retail, and

premier events have positioned Marbella among the world's elite resort cities.

A Premier Year-Round Destination

Once known primarily as a holiday retreat, Marbella has evolved into a permanent residence for affluent individuals and

families. Its status as a top-tier residential resort has been further validated by international accolades. In 2024,

European Best Destinations recognized Marbella as the Best Overall Destination, underscoring its global prestige.

Additionally, the town was awarded 11 Blue Flags for its beaches, the highest number in Andalucía.

As of early 2024, Marbella's population stands at 165,871, comprising residents from over 150 nationalities. An influx of

100,000 seasonal visitors during the winter months and threefold that in summer enhances its dynamic and diverse

community. Beyond financial affluence, Marbella offers a rich multicultural environment, appealing to remote

professionals, retirees, and investors alike.

A Thriving Tourism Industry

Marbella's premium tourism sector plays a pivotal role in driving real estate demand. Spain welcomed 88 million

tourists in 2024, with continued growth in 2025. The Costa del Sol achieved record-breaking numbers, with a 9.4% rise in

visitors in 2023 and an 18% increase in early 2024. Interest from tourists in the US, Canada, and the Middle East is

growing.

Unprecedented Real Estate Growth

Marbella's property market has experienced remarkable expansion, with demand for expansive, modern villas leading

the luxury segment. Sales in 2024 surpassed pre-pandemic levels by 20%. Less than 10% of luxury property transactions

exceeding €2 million involve financing, demonstrating strong liquidity in the market. Property values have climbed by

over 10% year-on-year, reaching an average price of €4,800/m².

Trends in the Rental Market

Long-term rentals remain highly sought after, with rental prices rising........